Engineering 8 Mar 2026
The real cost of a slow website in 2026
Core Web Vitals are not just a Google ranking signal. They are a direct proxy for how much money you are leaving on the table every month.
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Robert Forsyth The Forge Blog
Thinking out
loud.
Design, engineering, and the occasional opinion. Written by the people who build the work.
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Design 12 Mar 2026 6 min read
Why most agency websites look the same — and how to fix it
The web design industry has a homogeneity problem. Same dark gradients, same hero animations, same stock-photo-free stock photos. Here is what we think about when we are trying to actually differentiate.
Read article → Design 2 Mar 2026
Restraint as a design principle
Every animation, every shadow, every gradient is a decision. The best design work is almost always the result of removing things, not adding them.
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Robert Forsyth Strategy 22 Feb 2026
How to brief a web agency without wasting everyone's time
A good brief is not a document. It is a shared understanding of what you are trying to achieve. Here is what we wish every client sent us on day one.
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Robert Forsyth Process 14 Feb 2026
Why we work async by default
Meetings are expensive. Not just in time — in the cognitive overhead of constantly context-switching. This is how we run projects without them.
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Robert Forsyth Stay sharp
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